AUTORSS
- CUSTOM
SOFTWARE -
Ok, if you don't know anything about RSS or server side
software, then this can be a little confusing.
Expect to read through this manual a few
times!
Don't worry though, we've broken this down
to be a simple as possible. Just just read through this
slow and make sure you understand each section before
continuing.
SECTION 1 - WHAT AutoRSS DOES
AutoRSS will take any keyword, then go and
find news, articles, blog posts, and videos about that keyword,
and then display the information on your webpage.
The cool thing about this software, is it
actually "translates" everything to HTML.
If you don't know understand that, then don't worry.
Basically it means when Google (or anyone
else) looks at your site, it looks like you MANUALLY went
and did a ton of research and then put it on your website.
Let's look at an example:
Let's say you have a website that tells
people which dog food is safe for your puppy.
Well here's what AutoRSS could do for your
site.
http://www.yourdomain.com/programs/autorss/puppies.html
Notice I highlighted the word "puppies"
above.
Well try changing this word and see what
happens to all the content on the page:
http://www.yourdomain.com/programs/autorss/piano.html
Alright, let's try a different example.
Let's say your selling a product on Bonsai
Gardening. That's a pretty obscure niche product, right?
Let's see what happens when we use AutoRSS
on Bonsai Gardening:
http://www.yourdomain.com/programs/autorss/bonsai_gardening.html
(NOTE: there is an _ between bonsai
and gardening in the link above. This isn't REQUIRED but
does look better for the person seeing the link. But this
software will work even if you just use a space in the
link) Now obviously you would not want to use a
page JUST like that.
We've included the template page above in
the autorss.zip file for you to edit.
We recommend using some of this content at
the very end of your sales copy, especially when using Google
Adwords.
(Google Adwords will scan your site
looking for content related to your keywords)
Also, you don't have to use ALL of the
sections (News, Articles, Blogs, and Videos). You can pick
and choose what you want included on your website (TIP: Google
Adwords likes it when you use videos!).
SECTION 2 - Using AutoRSS with
Google.
We'll walk you through setting up AutoRSS
on your server in a second. First we want to show you how
easy it is to use with Google Adwords.
Google Adwords has a special Keyword Code
that they don't advertise.
You can use this code anywhere in your ad
text, and it will show the keyword the person typed into Google.
The code is: {KeyWord:TEXT}
You would need to replace TEXT with
an alternate text if the keyword they typed in is to long to fit
into the adtext.
For example, let's say you were selling a
bonsai gardening product again.
Your ad text could look like this:
{KeyWord:Bonsai} Secrets!
This is the {KeyWord:Bonsai} Website
that everyone is talking about!
yourwebsite.com/{KeyWord:Bonsai}
Destination URL:
http://www.yourwebsite.com/{KeyWord:Bonsai}.html
Google Adwords will replace any instance
of {KeyWord:Bonsai} with the keyword the searcher typed into
Google.
If the keyword is too long to fit into the
adtext, it will replace it with just the word "Bonsai".
What most people do not know, is this ALSO
works in the destination URL!
So you can have a destination URL like
this:
Destination URL:
http://www.yourwebsite.com/{KeyWord:Bonsai}.html
So if the person was searching for
"Bonsai Gardneing" on google, and you were using the Destination
URL shown above, they would go here when they clicked on your
add:
http://www.yourwebsite.com/Bonsai Gardening.html
Pretty cool, right?
Now let's look at setting up this
software.
SECTION 3 - Setting up AutoRSS
HOSTING:
AutoRSS uses something called .htaccess and PHP to work.
Most all modern servers have PHP, but some servers will NOT work
with .htaccess... contact your hosting company to find out if it
will.
We are running a Linux Redhat server
(with Plesk) and it works great.
The best way to find out is:
1. unzip all the files from autorss.zip
2. upload files to a directory on your
server, and see if it works.
(Remember: You must type in
something.html ... if you just go to your directory with no
".html" listed, it will not work)
If it does work, then your good to
go!
If it does not work, then you can
find cheap webhosting for as little as $6.95 a month.
Just make sure .htaccess will work (by
calling their support) before signing up.
By the way, godaddy.com works but
it's not easy to setup. So we don't recommend using
them.
Also, we have tested this on Windows
Servers and it did not work.
We recommend using a Linux Redhat
server.
Ok... now that we got that out of the way,
let's look at how the software works:
SETUP:
The easiest way to set
this up is to simply edit the index.php file and enter your
sales copy, etc, around the content.
It IS possible to insert AutoRSS into a
pre-existing site if you know a little bit about editing HTML
code though.
Here's how you do it:
1. Upload all files to a folder
on your server.
2. Delete index.php
3. Rename the file you want to
import AutoRSS into to index.php
4. Enter this code at the top
of the source code in the newly renamed index.php
file:
<?php
$keyword = preg_replace("/_/",' ',$_REQUEST["keyword"]);
?>
5. Anytime you want to use the
keyword on your website, enter this in the source code:
<?php echo $keyword; ?>
6. If you want to show
videos in the website, enter this into the source
code:
<?php
$keyword = preg_replace("/-/",' ',$_REQUEST["keyword"]);
include_once("include_videos.php");
?>
7. If you want to show blog
posts in the website, enter this into the source
code:
<?php
$keyword = preg_replace("/-/",' ',$_REQUEST["keyword"]);
include_once("include_blogs.php");
?>
8. If you want to show News
Stories in the website, enter this into the source
code:
<?php
$keyword = preg_replace("/-/",' ',$_REQUEST["keyword"]);
include_once("include_news.php");
?>
9. If you want to show
Articles in the website, enter this into the source
code:
<?php
$keyword = preg_replace("/-/",' ',$_REQUEST["keyword"]);
include_once("include_articles.php");
?>
Again, if you don't understand
much about HTML coding, then we recommend simply edit the "index.php"
file you extracted from autorss.zip and simply add your content
to it!
One last important note: If
you want to link to any other sites from your webpage (like
privacy policy, purchase agreement, terms of use, etc) then they
will need to be in .HTM format.
To do this simply rename any .HTML files
to .HTM files.
So if you were linking to "privacy.html"
you would simply change the filename and link to "privcay.htm".
SECTION 3 - Closing Comments
That's how to setup and use AutoRSS.
If you have a problem with setting this
up, then most likely it's a server issue. So make sure you
contact your hosting company and discuss it with their tech
support.
Once you have it setup and working
correctly, you can put as many copies of AutoRSS as you like on
one server.
Just make sure you keep them in different
folders on your server!
Enjoy!